With live events on hold in the UK, Live Cinema UK found a new way to bring immersive experiences to audiences with an entirely new virtual reality project, thanks to the UK’s innovation agency Innovate UK.
Through the national funding programme ‘Business-led innovation in response to global disruption’, Innovate UK looked to UK businesses for innovative solutions that addressed the impact of Covid-19 across many industries.
Live Cinema UK’s project, Head Holiday, is a smartphone app and online platform bringing together curated virtual and 360 degree travel, cultural, creative and nature content which can be viewed immersively using a cardboard or plastic viewer. Over 8600 applications were made to the fund, and we were delighted to be one of the 800 projects selected.
Head Holiday was a direct response to the travel restrictions, the loss of in-person audiences, and the wellbeing needs of housebound audiences. Through Head Holiday we wanted to support the travel and cultural sectors, as well as provide valuable immersive experiences for audiences whether they have a VR headset or not.
The project has continued to develop beyond the initial prototype funding.